Digital billboard marketing is an improvement upon traditional still methods. It offers the ability to tell customers more about your brand while still utilizing the “bite sized marketing” method.
For an LED lights display to work effectively for your company, however, you must ensure proper execution. It will not help if you use a digital billboard that does not engage your target audience, or which is irrelevant to your company.
The most important aspect to consider is whether your billboard grabs the attention of those passing by. If easily overlooked, it will not serve its purpose.
Here are a few easy things you can utilize to grab passerby’s attention:
· Bright colors
· Quick movement
· Flashing lights or colors
· High-quality imaging
· Short, bold wording
Engage Potential Customers
Once you have attention, you must keep potential customers engaged long enough to read your message. How you do this will depend entirely on what your clientele is.
When determining who, exactly, your company is marketing to, ask yourself these questions:
· Who purchases my product?
· How old are they?
· What is their estimated general income?
· What does my target audience need?
· What items or activities are they likely to enjoy?
· Does my product appeal to a specific gender?
The message or advertisement displayed on your digital billboard MUST be relevant to your company or product. For example, a shoe store should be advertising their shoes. It will not benefit them to display an advertisement which has nothing to do with shoes, or a relevant upcoming event.
By thinking about these three simple items, you can ensure the most of your digital billboard marketing. An LED lights display can be one of the most effective marketing methods when used correctly, reaching a large local audience in a relatively brief period.